Exhibiting at a trade show is a big investment, so naturally, you want to know if your efforts were worthwhile. However, it can be difficult to measure the effectiveness of a trade show, because you won’t always see a return on your investment right away....
Trade shows are a crucial opportunity for technology companies to show off their latest innovations. While live demonstrations play a key role, the importance of well-crafted print materials should not be overlooked. Whether you’re showcasing a new VR headset, AI software, or cutting-edge robotics, print...
If you own a small business and are looking to gain some traction in your industry, exhibiting at a trade show can be a smart move. But as a small business, you probably don’t have a very big budget. Wondering how you can afford to...
Networking is one of the main reasons people attend trade shows. They want to meet potential clients and forge meaningful connections with other professionals in their industry. But to get your new connections to follow up with you after the show, you need to give...
Launching a new product at a trade show can be an exhilarating experience. It’s also a high-stakes venture, and you want to present your product in the best way possible to maximize the return on your investment. But as long as you have the right...
We’ve talked before about how to design an engaging trade show booth, and we’re going to expand on that topic by focusing on background banner design. We’ll also discuss the advantages of using a pop-up banner as your backdrop, and why professional printing matters at...
In this post, we share the most common trade show booth mistakes people make, as well as some practical advice on what makes a good booth....
Exhibiting at trade shows isn’t just for large corporations—small businesses can benefit as well. Investing in high quality, engaging trade show materials can help any company grow. From better brand recognition to building your industry knowledge, here’s why you should start exhibiting at trade shows. Six...
Trade shows are an excellent opportunity to showcase your products and services, make connections in your industry, boost brand awareness, and much more. But many small businesses fear they just don’t have the budget to attend a trade show. Fortunately, with a little creativity and careful...
Trade shows are major investments. Setting a clear budget is a good way to measure your return on investment and ensure you get the most bang for your buck. But creating a budget can seem overwhelming if you’re new to trade show planning. Here are...