Many companies ask why white space is important to graphic design. If you’re not familiar with marketing, it may feel as though you’re underutilizing available space when you leave it blank. However, it serves several functions when establishing your unique identity as a business. The...
Setting up a booth at a trade show is an exciting opportunity to grow your business. However, if you’re new to trade show planning, you may be feeling a bit overwhelmed—especially with all of the recent changes exhibitors have had to make to adjust to...
Even with lower event attendance during the pandemic, trade shows and expos still give your business the opportunity to connect with a wider audience and generate new leads. Whether the event is in person, virtual, or hybrid, you won’t be the only exhibitor. So, what...
Graphic design is a key aspect of any marketing strategy. How you design your marketing materials influences how potential customers will perceive your brand and often whether or not they will choose your business over the competition. At Mousegraphics print shop, we understand the importance...
In such a digital world, it's easy to overlook the power of print marketing. However, combining your print and digital marketing efforts can provide a wide range of advantages. From wider reach to increased brand awareness to more calls to action, there are many ways...
Improving brand awareness makes your business more recognizable and more trustworthy. Although there are many modern ways to spread brand awareness (like a strong social media presence or gifting swag) there is one classic method that is still very successful: print advertising. At Mousegraphics, we...
When designing a project on a computer, it’s important to know when to choose raster vs. vector images or graphics. The type you choose will determine how well you can resize and print your design. At Mousegraphics, we want to help ensure your prints look...
When you’re designing a trade show booth, it’s important to think about the portability of your equipment. Retractable banners are a lightweight booth display element that is easy to transport and quick to set up. At Mousegraphics, we offer several lines of retractable banner stands...
Developing a comprehensive marketing strategy will help ensure that your booth reaches all of your trade show goals. At Mousegraphics, we help businesses create exceptional booths by printing a wide range of trade show display materials. Today we’re sharing some tips on how to develop...
Although digital marketing is extremely popular, there are still many benefits to a marketing strategy that features physical materials. Direct mail marketing adds a personal touch to your advertising campaign and can widen your reach. At Mousegraphics, we print a wide variety of materials that...