31 Jul Designing Storefront Window Graphics
Looking for storefront window ideas? Street appeal is something every business owner with a brick-and-mortar location should consider. All storefronts benefit from well-designed window graphics. The storefront is the first impression of your business that potential customers get when passing by. You can use window graphics to advertise your products, services, and promotions, but most importantly, your windows should entice people to enter and explore. Here are some tips on how to design storefront window graphics that will increase foot traffic and boost your sales.
Three Ways to Use Window Graphics in Your Storefront
1: Feature a Promotion or Sale
You can use window graphics in so many ways! Show off your best-selling products, highlight a specific service, promote a sale, or simply invite the community to stop in and experience something special.
Here a few examples to get your ideas rolling:
- A clothing boutique that’s having a spring sale showcases their limited-time offer with a bold window graphic and an enticing message, “Tulip Time Sale – BOGO on Entire Store!”
- A local bookstore showcases their author meet-ups with window graphics that invite local writers to pop in and join them.
- A Vietnamese restaurant with windows facing a busy street displays large images of their signature dishes, such as a bowl of pho with colorful vegetables, savory meat, and steaming noodles.
2: Invite People to Act
Always include a call-to-action on your window graphics, to make it clear what you want your potential customers to do. Inviting phrases like “Shop Our Sale Now” or “Book a Free Appointment” will encourage people to call, walk-in, or scan a QR code and visit your website.
3: Promote Seasonal Themes
You can also use window graphics as seasonal or holiday decorations to create a festive atmosphere. For example, you can promote your summer selections with window decals picturing beach scenes accompanied by bold text like, “Sizzling Summer Swimwear!” Or, during the winter holidays you can feature images of snowflakes, gift boxes, and twinkling lights alongside a call-to-action like “Wrap Up Your Shopping List Here!” or “Warm Up to Winter Savings!”
Graphic Design Tips for Window Decals
To ensure that your vinyl window graphics look good in your storefront window, there are several basic design principles you should follow. First of all, focus on simplicity, contrast, and scale. Keep your designs clean and uncluttered, use contrasting colors for readability, and scale graphics appropriately to fit your window size. Maintain brand consistency, and always choose durable materials.
Consider Your Color Scheme
Color helps create a cohesive look that aligns with your brand’s visual identity. Choose colors that you’re known for, colors in your logo, or colors representing a seasonal theme.
Include Custom Design Elements
Reflect the unique personality of your business with stylized elements related to your industry or products. For example, a dog treat bakery could feature an adorable Pomeranian pup wearing bows on its ears, inviting people to buy some small-batch dog treats.
Incorporate Event or Campaign Themes
It’s always a good idea to design vinyl graphics around specific events or campaigns your business is running. Are you hosting live music every Friday night on the patio? Let the people passing by know about it!
Include Interactive Elements
Using QR codes in your vinyl graphics can help you increase engagement or even build an email list of interested customers. Consider including a QR code that links to special promotions or landing pages on your website.
Custom Window Graphics in Tempe
Experience the benefits of window graphics for yourself with custom printing from Mousegraphics. We can produce vinyl window decals, perforated stickers, lettering, etched glass decals, and many other types of window graphics for any occasion. We’ve been helping local businesses stand out from the crowd with high-quality graphics for over 30 years. Give us a call at 480-470-7438 today to get a quote for printing your next project.
Photo by CardMapr.nl on Unsplash on 7.10.2024 | used under the creative commons license – commercial use (edits made: cropped)