16 Apr Essential Print Materials for a Technology Trade Show
Trade shows are a crucial opportunity for technology companies to show off their latest innovations. While live demonstrations play a key role, the importance of well-crafted print materials should not be overlooked. Whether you’re showcasing a new VR headset, AI software, or cutting-edge robotics, print collateral helps you leave a lasting impression long after the event. From brochures to business cards, let’s explore the essential print materials that every tech company needs to bring to a trade show.
Brochures and Product Catalogs: Your Product Story in Detail
Brochures and product catalogs are staple print materials at trade shows. They provide a detailed overview of your products and services, and give your potential clients something to take home. Trade show attendees can also use your catalogs as a lasting reference and an order guide.
Example: If a company like Oculus is showcasing a new VR headset, a well-designed brochure might include:
- A detailed description of the product’s features, such as its visual resolution, field of view, and compatibility with various applications.
- High-quality images or renders of the product in action, showing users experiencing immersive virtual worlds.
- Testimonials or case studies that highlight how the headset is being used in industries like gaming, healthcare, or education.
Banners and Posters: Large-Scale Impact for Your Booth
Custom banners and posters are essential for a professional-looking trade show booth. These large-scale print materials are ideal for promoting your company branding, product features, and booth activities, like giveaways or games.
For banners and posters, you want to use bold visuals and minimal text. Keep the most important information at eye level, and ensure your logo is prominent.
Example: A tech company showcasing its latest VR headset uses a large banner with:
- A high-quality image of someone immersed in a virtual environment, showing off the headset’s design and functionality
- A slogan or tagline like “Step Into New Worlds” or “Explore Unknown Depths”
- The company logo
Sales Sheets and Business Cards: Following Up on Leads
For meetings with potential investors, partners, or high-profile customers, a well-designed presentation deck or one-pager is necessary. These materials provide more in-depth information about your product and its market potential. They’re perfect for building credibility and setting the stage for post-event follow-up.
Example: A company like Nvidia might use a sales sheet to explain the key features and benefits of their new AI-powered GPU. Their sales sheets include:
- A brief overview of the product’s capabilities and its target market
- Details about how it differs from competing products
- A QR code linking to case studies or examples of how the product has already been successfully implemented
Custom-Designed, Interactive Displays
If you’re a tech company releasing a new VR headset at a technology trade show, you’ll want to make sure you have an elegant way for users to test it. Microsoft demonstrated their new augmented reality (AR) platform using HoloLens 2 by allowing visitors to experience how it can enhance industries like healthcare or manufacturing. For instance, attendees could try using HoloLens to simulate surgeries or manage factory production lines in real-time. These hands-on experiences make it easier for people to grasp the capabilities of the product.
A branded booth display with a mounted monitor will provide an elevated, sophisticated experience and let others see what’s happening as they explore. You can use a few different display systems in the Exhibitor’s Handbook for booth designs like this. Embrace Display systems come with sturdy frames and custom-printed graphics, as well as accessories like monitor mounts, shelves, and more.
- Create immersive product experiences: Design interactive demos that allow attendees to test your product hands-on.
- Showcase your product’s versatility: Use a custom booth display with mounted monitors to let others watch as participants explore.
- Enhance booth sophistication: Invest in a branded booth with sturdy, customizable display systems.
Print Materials for a Technology Trade Show in Tempe, AZ
A well-branded booth or stage display and the right print materials will help get you the attention you’re seeking at a trade show. From banner stands to podiums, brochures to business cards, Mousegraphics can print everything you need to create a sleek, professional, and effective trade show booth. As print professionals, we have been producing high quality, eye-catching exhibition materials for over 30 years. Give us a call at 480-894-1992 to request a quote for trade show printing services.
