Trade shows are a crucial opportunity for technology companies to show off their latest innovations. While live demonstrations play a key role, the importance of well-crafted print materials should not be overlooked. Whether you’re showcasing a new VR headset, AI software, or cutting-edge robotics, print...
If you own a small business and are looking to gain some traction in your industry, exhibiting at a trade show can be a smart move. But as a small business, you probably don’t have a very big budget. Wondering how you can afford to...
Launching a new product at a trade show can be an exhilarating experience. It’s also a high-stakes venture, and you want to present your product in the best way possible to maximize the return on your investment. But as long as you have the right...
We’ve talked before about how to design an engaging trade show booth, and we’re going to expand on that topic by focusing on background banner design. We’ll also discuss the advantages of using a pop-up banner as your backdrop, and why professional printing matters at...
To be successful at a trade show you need to turn heads and get people to stop. Your booth needs to get people’s attention, hold it, and foster engagement. Portable signs and displays are a huge part of that “must-see” effect. Let’s take a look...
In this post, we share the most common trade show booth mistakes people make, as well as some practical advice on what makes a good booth....
Trade shows are a great way to connect with potential customers, showcase your products, and keep up with industry trends. One of the best ways to make a lasting impression at your next trade show is by having a well-equipped booth. But what types of...
Your booth design is crucial in creating a lasting impression at a trade show. Staying up to date on the latest trends will help your booth make a big impact. As we head into 2024, trends in trade show booth designs are emphasizing a blend...
Trade shows are major investments. Setting a clear budget is a good way to measure your return on investment and ensure you get the most bang for your buck. But creating a budget can seem overwhelming if you’re new to trade show planning. Here are...
If you want to give your business more visibility, trade shows are an effective option. But the idea of exhibiting at a trade show, let alone planning for one, can seem daunting to first-timers. We put together this guide on how to plan for a...