26 Dec The Best Promotional Materials for a Trade Show Product Launch
Launching a new product at a trade show can be an exhilarating experience. It’s also a high-stakes venture, and you want to present your product in the best way possible to maximize the return on your investment. But as long as you have the right strategy and promotional materials, your product launch should be a success. Here’s what you need to know.
How to Launch a New Product at a Trade Show:
Launching a new product in a place where people are interested, motivated, and have buying authority is a great strategy. A trade show is an ideal place to do this! You’ll be interacting with potential buyers, industry experts and influencers, competitors, and possibly investors as well. You’ll be able to connect with your ideal audience face-to-face, and gather in-person insights into your industry by engaging with other professionals.
To make the most of your launch, follow these guidelines:
- Select an event that will help you meet your goals
- Create buzz around your upcoming launch
- Print brochures, catalogs, and info sheets
- Plan a stellar presentation and carefully craft a sales pitch
- Design your booth to show off your new product
Which Promotional Materials Do You Need for a Product Launch?
An attractive booth design and a memorable presentation aren’t all you need. Now that you’ve put in the work to meet and chat with the right people, you need to maintain those important connections. How can you do this? Hand them a business card, brochure, or catalog to keep. Using advertising materials to your advantage will help the people who visited your booth remember your products and keep them in mind.
The Best Printed Marketing Materials for Trade Shows:
Brochures or Flyers
Brochures are a great way to build brand awareness and to spark interest in your new products later on. You’ll definitely need a brochure holder for your booth—you can choose a free-standing display that faces the aisle, or a table-top holder, or both.
Catalogs
If you want to introduce a new item for an already existing product line, a catalog is a great way to display your full range. While your new product should be the main focus of your booth, don’t forget to bring along plenty of catalogs. They’re a great way to encourage repeat business, because people will keep catalogs for months or even years.
Product Info Sheets
When you’re launching a new product, a detailed info sheet is one of the most important marketing materials you’ll need. It’s a great way to provide more information about specific features, technical aspects, or market comparisons. You can also include QR codes that link back to your website and make finding more information about your new products even easier.
Product Launch Materials for Your Next Trade Show
Every connection is an opportunity. Even if they don’t lead to immediate sales, the connections you make at trade shows can be gold mines for the future. By building relationships and providing high-quality marketing materials, you can make lasting connections that could turn into business down the road.
If you’re getting ready for a product launch or a trade show, the team at Mousegraphics in Tempe, Arizona, can help you bring your brand to life. We provide only the very best marketing materials, from business cards and catalogs to specialty product displays, lighting, and other custom accessories. We have everything you need to build a successful trade show presentation. Give us a call at 480-470-7438 today to get a quote for your next project launch.
Images used under the creative commons license – commercial use (12.26.2024). Photo by Mockup Free on Unsplash.