How to Design a Poster to Market an Event Whether you’re giving demonstrations or hosting a community gathering, in-person interactions help you leave a lasting impression, foster stronger connections, and build brand awareness. In order to host a successful event, you'll definitely want to promote it....
In today’s digital world, it’s easy to overlook the impact of printed materials. However, print marketing is still a powerful tool that can build brand recognition and leave a lasting impression. In this post, we explore six innovative ways you can use print marketing to...
Graphic design is a fundamental element in marketing that can significantly impact your business. It not only communicates your brand message, but also instills trust and differentiates your business from competitors. Images create an immediate and lasting impression, and while a great design can have a...
If you want to organize important information about your business, products, or services into an easily digestible and portable format, a pamphlet or brochure is the way to go. But these two terms are not interchangeable—while pamphlets and brochures are very similar, they can each serve...
Opening and running a restaurant takes passion, great food, and spectacular service, but it also takes smart marketing. While digital marketing often takes the lead nowadays, print materials still have an important role to play. From basic necessities like menus to creative window displays, here are...
Nervous about presenting at your next conference? Whether you’re new to conferences or an old pro, it’s important to have the right materials to ensure your success. We put together this checklist of essential conference materials and supplies so you can plan your presentation to...
Flyers are an effective and affordable way to promote your business, your products, or an event. However, it can be challenging to make a flyer that stands out enough for people to notice. From font to color palette, there are many creative decisions to make....
Dots per inch, or DPI, is a key concept when designing graphics for print, yet businesses often misunderstand how to use them. Although the term refers directly to printers and how they function, many people think that DPI applies to the resolution of digital images....
If you want your printed graphics to look just as good on paper as on a computer, a preprint checklist will help you get a perfect print every time. Don’t let a little mistake ruin your print job! You should always review your designs to...
Pantone colors are a set of standardized colors commonly used in industries such as printing, graphic design, and fashion. However, those who are new to these industries may not be aware of all the ways that Pantone colors help ensure clear and consistent designs. Pantone...