How to Design a Flyer That Stands Out

hands exchanging a flyer over gray background

How to Design a Flyer That Stands Out

Flyers are an effective and affordable way to promote your business, your products, or an event. However, it can be challenging to make a flyer that stands out enough for people to notice. From font to color palette, there are many creative decisions to make. Here’s how to design a great flyer that will be sure to impress your potential customers. 

How to Design an Eye-Catching Flyer

1. Write an Engaging Headline

The headline is typically the first thing people see when they look at your flyer. But a plain, boring headline will keep people from reading the rest of it. 

Whether you’re announcing a sale or promoting an upcoming event, the headline should be short and to the point while also grabbing attention. Depending on the content, phrasing the title as a question, or including the words “free,” “sale,” or “discount” can help interest people in reading the rest of the details. 

2. Play with the Font

The way your headline looks is very important in helping your flyer stand out. Play around with different fonts until you find one that best fits your brand and the tone of the flyer, but is still easy to read. The headline can be a different font than the rest of the text, but try to avoid using more than two fonts on a flyer. 

3. Maximize Space

It can be tricky to design a small flyer without overcrowding it or filling it with wall-to-wall text. It’s a good idea to organize your content into sections that are visually separated. For example, you can use contrasting colors as backgrounds for different groups of text. You can also use photos and graphics to help break up big blocks of text. This way you can fill the flyer with content while still making it engaging and memorable.  

4. Keep It Simple

The most important rule to keep in mind when you’re designing a flyer is to keep it simple, especially when you’re trying to maximize space. Too much of anything—whether it’s text, fonts, or images—can be chaotic and visually overwhelming. Stick to a simple color palette, use a maximum of two fonts, break up your blocks of text, and use photos or graphics sparingly. 

5. Include a Call to Action

Once your flyer has someone’s attention, it should tell them to do something. Make sure to include a clear call-to-action that will help facilitate the purpose of your flyer, such as generating leads, bringing attendees to an event, boosting traffic to your website, etc. 

Here are a few examples of some clear and concise calls to action:

  • Visit our website to sign up for our newsletter.
  • Call us today to learn more.
  • Attend our event on this date.
  • Follow us on social media for updates.

6. Choose High-Quality Paper

When you’re designing a flyer on a computer screen, it’s easy to forget about what its texture will feel like. Durable, thick paper will help make a good first impression and convey your professionalism. It will also help ensure that the flyer lasts in a person’s bag as they spend time at a trade show, farmers market, or other events, so they’re less likely to throw it away when they get home. 

Another thing that makes a good flyer is an attractive finish—there are several laminate finishes that can help enhance the look of your flyer. For instance, a shiny gloss finish makes bright colors look more vibrant. A matte finish, on the other hand, is non-reflective, making it perfect for brightly lit venues and outdoor events.  Lamination or coating is usually reserved for higher quantities of flyers.

Professional Flyer Printing in Tempe, Arizona

Once your flyer is ready to print, send it to the professionals at Mousegraphics. We can help you choose the best paper type and finish to bring your design to life. We’ve been providing high quality digital print services for over 30 years. Call us at 480-470-7438 today to request a quote.

Images used under creative commons license – commercial use (5/12/2023). Photo by cottonbro studio on Pexels