17 Jun 5 Design Tips for a Successful Farmers Market Stand
Farmers markets are a great way for local farms and artisans to sell fresh produce, baked goods, and handcrafted items directly to the community. But applying for permits and paying vendor fees aren’t the only essential things you’ll need to prepare. When setting up a booth at your local farmers market, an attractive and functional design can draw in more customers and ensure a successful, profitable booth. If you’re looking for ideas on how to make your display stand out, continue reading for more farmers market booth design tips.
Five Farmers Market Stand Design Tips
1: Incorporate Signs
Displaying your business name on a large sign makes it easier for happy customers to remember who you are and find your stand again at the next farmers market. Large signs highlighting your offerings that can be easily read at a distance can also help draw more people to your stand.
For instance, you can use large signs to display your prices and a brief description of your business to show potential customers what you offer before they even arrive at your stand. But it’s important to also have smaller, easy-to-read signs that identify each item and its price to make shopping easier for your customers.
2: Fill Up Your Booth
Don’t be afraid to pile up your display tables with produce. A table setup with a bountiful harvest shows potential customers that you’re an expert at growing fresh food. However, make sure your produce is easy for customers to reach and that grabbing a single item won’t result in an avalanche.
When choosing your tables and tent for your display, make sure you have enough room to neatly and cleanly display your goods. Take advantage of vertical space with baskets and shelves to give your farmers market stand a more organized and professional appearance, making it more appealing to passersby.
3: Add Some Color
Plain white tents and tables can easily get overlooked by customers, even if you have plenty of goods to offer. Consider adding some flowers and greenery to help beautify your space. Print materials like table signs and tablecloths can also add a touch of color. Bright, solid colors from your branding’s color scheme can also help your farmers market booth stand out better in the crowd. In fact, different colors can influence a customer’s purchasing decisions. For instance, red conveys a sense of urgency, which is why so many businesses use that color to communicate a sale or discount. When choosing colors for your farmers market stand and overall branding, consider what each color says about your business.
4: Use Your Logo
Many people like to visit the same farmers markets every weekend and develop relationships with their favorite vendors. Consistent branding is key to making your business become memorable and establishing regular customers. Display your logo on your tent, eye-level signage, and marketing materials like business cards, to make your business easily recognizable.
5: Keep it Simple
Overall, your farmers market stand designs should be clean and simple. You don’t need a bunch of colors, crazy fonts, or excessive graphics in order to stand out. Pick one to three colors to use, an easy-to-read font, and minimalist designs throughout your display materials. The point of your display is to attract customers to your stand, but let your produce be the star of the show.
Farmers Market Print Services in Tempe, Arizona
At Mousegraphics, we are proud to help farmers and farm organizations advertise their produce with a variety of services. We have everything you need to design a successful farmers market stand. If you’re the organizer of a local Arizona farmers market, we can also provide entrance placards, motorist direction signs, and more. Give us a call at (480) 470-7438 today to discuss our services.
Images used under creative commons license – commercial use (6/17/2022). Photo by Megan Bucknall on Unsplash (image cropped)