23 Dec How to Boost Brand Awareness with Print Advertising
Improving brand awareness makes your business more recognizable and more trustworthy. Although there are many modern ways to spread brand awareness (like a strong social media presence or gifting swag) there is one classic method that is still very successful: print advertising. At Mousegraphics, we can create a variety of effective print marketing materials. To help you grow your business, we’ve put together this guide on how to boost brand awareness through print advertising efforts.
What Is Brand Awareness, and Why Is It Important?
Brand awareness is a measurement of how familiar consumers are with your business. All the most successful companies are instantly recognizable by their logo, product, or color scheme alone. Increasing brand awareness establishes your business as a legitimate competitor in your industry. Brand awareness also keeps your business at the front of people’s minds so they will be more likely to choose you when they have a problem that your product or service can solve.
Brand Awareness and Print Advertising
Because print advertising has the potential to reach an audience that digital marketing misses, printed media helps increase awareness of your brand. There are many kinds of print marketing materials that can boost your brand awareness when you design them effectively. For example, someone who did not see your digital advertising may be encouraged to engage with your business after reading a brochure. You can also spread brand awareness with the simple act of giving your business card to a potential lead.
How to Boost Brand Awareness Through Your Print Advertising
1: Grab Attention
In order to make your business more recognizable, you need to make your print materials memorable. For instance, black and white materials aren’t as eye-catching as well-designed colorful ones. The best way to boost brand awareness is to incorporate colors from your business logo to make your marketing materials easily recognizable.
2: Offer Value
Print marketing materials that provide value encourage people to read your materials instead of tossing them away. A few ways you can ensure that your printed materials provide value are by offering coupon codes, promoting discounts, or detailed information about your products or services. Don’t forget to include a call to action that tells the recipient how to engage with your business.
3: Include a Strong Call to Action
Whether your ad campaign goal is for potential customers to visit your website, contact your business, or follow you on social media, you need to include a clear call to action (CTA) in your print materials. A strong CTA tells the recipient exactly what to do and how to do it, and it spreads brand awareness by making it easier for customers to interact with your business. Efficient interactions lead to a positive customer experience, which can influence satisfied customers to recommend your business to friends and family.
4: Track Performance
You can track the effectiveness of your print ad campaign by monitoring the responses to your call to action. For instance, if you tell customers to contact your business using a specific phone number and notice an increase in calls after running your campaign, you’ll know that the campaign is working. It’s important to track the performance of your print advertising campaigns so you can understand what did and didn’t work to increase your brand awareness.
You can also track performance by:
- Adding a unique promo code to a flyer, so that any sales using the code will be tied to that campaign
- Monitoring sales and search volume before, during, and after a print campaign to see what changes
- Adding a QR code that points to a specific landing page that can be tracked
- Conducting surveys that ask how a customer heard about your business
Print Advertising Services in Tempe, Arizona
Now that you understand how to boost brand awareness for your business, it’s time to launch a print campaign! For affordable, high-quality printed marketing materials like brochures, catalogs, and business cards, choose Mousegraphics. We also print large format graphics, vehicle wraps, and more to meet all of your print marketing needs. To discuss which of our products will boost your brand awareness the most, call (480) 470-7438 today.
Images used under creative commons license – commercial use (12/23/2021). Photo by Jason Goodman on Unsplash