26 Aug What Print Marketing Materials Does Your Business Need?
High quality print materials for marketing your business are an important factor in converting customers. Adding professional designs and personal touches to printed materials will also help you gain customer loyalty. At Mousegraphics, we produce custom prints in a wide range of shapes and sizes. Read on to learn about the different types of print materials and determine which ones will work best for your business.
What Print Business Marketing Materials Do You Need?
From printed business cards to digital billboards, marketing materials are a wide range of items that communicate your services, products, promotions, and other relevant information to potential customers. Even though digital marketing materials like websites and emails are popular, you should not eliminate printed marketing materials. Items that customers can feel, touch, and keep are much more personal than any online presence.
Six Types of Effective Marketing Materials
1. Brochures
The versatility of brochures allows you to convey a variety of information in a compact form. Brochures are also convenient because once you create a template, you can reuse it to provide detailed information about your different products or services. Leave brochures at your reception desks, trade show booths, and other areas where customers can help themselves to more information about your business.
2. Catalogs
If you offer a lot of different products or services, it’s a good idea to print catalogs for your customers to flip through. Catalogs offer a comfortable way for customers to browse your offerings without pressure. In other words, customers can take their time to learn everything they need to know about your products or services without feeling like they have to remain glued to a screen.
3. Direct Mail
Marketing with direct mail is a much more effective way to stand out than sending an email that has to compete for attention and could get deleted while left unread. Direct mail is also a great way to reach customers in specific geographical locations. Draw potential and current customers to your business by sending out postcards, flyers, brochures, and other print marketing materials that feature promotions, coupons, and calls to action.
4. Business cards
A professional business card makes a great first impression and creates a personal connection between your business and your potential customers. Your business cards should contain all the basic details about your business, including your name, logo, and contact information. Handing out business cards at networking events and occasions ensures that potential customers will remember the interaction and be able to get in touch with your business in the future.
5. Letterhead
Add a personal touch to your written communications with your clients or customers to build a better relationship. Letterheads featuring your business name and logo above a personalized message offer a more intimate interaction. They also show that your business is professional, which will motivate your recipient to read through the content.
6. Signs
Whether you promote your business via a storefront, at trade shows, or any other physical location, you needs signage. You can use colorful posters, banners, window graphics, and other engaging signage to grab people’s attention. You can also use signage to inform potential customers about your business and promotions. The right signage can convert window shoppers and trade show attendees into loyal customers.
Custom Printing Services in Tempe
If you’re looking for high quality print marketing materials for your business, you want them to come from a print shop that knows exactly what they’re doing. Mousegraphics in Tempe, AZ has over 30 years of experience in the printing business. We produce a variety of high quality custom print designs at affordable prices. Call (480) 470-7438 today to learn more about our wide range of printing services.
Images used under creative commons license – commercial use (8/25/2021). Photo by Thirdman from Pexels