29 May A Complete Guide to Designing a Poster for an Event
How to Design a Poster to Market an Event
Whether you’re giving demonstrations or hosting a community gathering, in-person interactions help you leave a lasting impression, foster stronger connections, and build brand awareness. In order to host a successful event, you’ll definitely want to promote it. Combining your digital and print strategies will help you reach the most people.
Posters are one of the best ways to market an event in print, so let’s go over a few essential poster design tips.
Nine Tips for Designing an Event Poster
1. Put your most important information at the top or in the headline.
For example, the name of the event and when it takes place should be the most noticeable and prominent pieces of information. People tend to scan posters quickly, especially in distracting environments.
2. Keep your target audience at the forefront of your mind.
Design for your customers, not for yourself! Understanding your target audience allows you to create designs that resonate with them. You want to feel relevant, not random.
3. Stick to two fonts.
Avoid using too many different font styles in the poster design, as it can create visual chaos and make the message difficult to read. Stick to a limited number of fonts for a cleaner and more organized look.
4. Be careful not to over-design.
Keep your message clear by utilizing white space to make your poster easy on the eyes. You should include only the most important information.
5. Use visual aids.
An arrow, an icon, a symbol, or bold text like this will help information jump out at the reader and move their eyes across the page. If used correctly, visual aids will also increase readability.
6. Include your sponsors.
Including sponsor logos adds a level of professionalism to your poster, especially if the sponsors are well-known or reputable organizations. It signals to viewers that the event has received support from respected entities, which can make the event more appealing.
7. Write a strong call-to-action.
A compelling call-to-action (CTA) will make your readers eager to show up and spread the word to others.
8. Make it easy to read.
A poster’s primary purpose is to quickly convey information. Your poster should be easy to read, even from a few feet away.
9. Get your posters printed professionally.
Your local print shop can make your posters look more professional and more official. Plus, they can advise you on all the technical aspects of printing, such as color management, paper selection, and finishing options.
Print Marketing Services for Arizona Businesses
Mousegraphics in Tempe, Arizona can meet all of your printing needs. We print affordable, high-quality marketing materials like posters, business cards, flyers, banners, large format advertisements, and more. With our extensive experience and expertise, we can make sure that your printed posters exceed your expectations.
Call us at 480-470-7438 to request an estimate today.