29 Dec Advantages of Combining Your Print and Digital Marketing Efforts
Digital and print marketing campaigns are effective advertising methods that help bring more attention and more customers to your business. If you really want to get the most out of your marketing efforts, you should use a combination of digital and print materials to reach the widest audience possible. At Mousegraphics, we offer a wide variety of print marketing materials you can use to supplement your digital marketing efforts. Continue reading to learn about the advantages that a combined print and digital marketing campaign can offer your business.
Advantages of Print Advertising vs. Digital Advertising
Print Ads Are More Trustworthy
Because they’re tangible, most people trust print marketing materials like direct mailers, business cards, brochures, and ads in magazines or newspapers over digital advertisements. Printed media proves that your business is credible, making potential customers less nervous about visiting your website for the first time.
Print Ads Promote Engagement
Because print advertising is more trustworthy than digital advertising, potential customers are more likely to engage with your business. Print ads featuring promo codes and coupons also incentivize recipients to make a purchase.
While many people find pop-up ads intrusive and annoying, printed media is more personal and provides a positive experience that encourages engagement. When a recipient has the opportunity to save a flyer, brochure, or catalog to look over at their own convenience, it takes away the pressure and makes the customer feel more comfortable with making a purchase.
Digital Ads Are More Trackable
In contrast with printed media, digital ad campaigns are much easier to track. You can track the entire journey a customer takes when they interact with your business online, from visiting your website to making a purchase. Because digital advertising offers trackable metrics, you can run different campaigns at once to see which one proves more effective.
Digital Ads Allow for Specific Targeting
Modern digital marketing tools allow you to target your ads to certain age groups, people with particular interests, recent customers, and other specific demographics. Marketing to people in your target audience results in a more successful campaign than marketing to a general audience.
Advantages of Combining Print and Digital Marketing
Reach a Wider Audience
When you expand your marketing efforts to span different mediums, your campaign can reach a wider audience. Not everyone uses the internet frequently or trusts digital ads, but not everyone reads direct mailers, either. Combining your advertising efforts allows you to reach the people you would otherwise miss if you focus only on one type of ad campaign.
You can also combine elements of digital marketing with printed materials to reach your target audience. For instance, using digital data like customer names to personalize print materials makes recipients more likely to read your content. Another way to mix digital and print media is by featuring website or social media reviews in your print content to further improve the credibility of your business.
Increase Brand Awareness
The ability to reach a wider audience with both print and digital marketing allows you to build brand awareness. Increased brand awareness helps your business stand out from competitors and makes your business more trustworthy. As your brand becomes more recognizable, people will be more likely to choose your business to meet their needs.
More Calls to Action
Utilizing both print and digital marketing strategies allows for more calls to action. A call to action tells the reader what to do, how to do it, and why they should do it. For example, a postcard may ask a potential customer to visit your website via a QR code, or to use a certain promo code. You can also ask web users to subscribe to a newsletter with the click of a button in order to receive information about future deals and promotions. More calls to action create more opportunities for customers to interact with your business.
Print Services for Arizona Businesses
If you’re planning to combine your print and digital marketing efforts, you’ll need an expert print shop on your team. Mousegraphics in Tempe, Arizona can meet all of your printing needs. We print affordable, high-quality materials, such as business cards, flyers, banners, and large format graphics. Call us at (480) 470-7438 today to request an estimate.
Images used under creative commons license – commercial use (12/28/2021). Photo by Campaign Creators on Unsplash