18 Mar Ways to Refresh Your Business Signs
Are you looking for ways to help your business stand out more? Do you need to break through the noise and catch the attention of new customers? If your business signs are outdated, don’t match your brand aesthetic, or are just in need of a refresh, it could be time to update them!
Trends in signs come and go. Good advertising materials should have a clear purpose to make them as effective as possible. Your signage needs to show off your brand’s strengths and invite people to interact. Here’s how to keep your business signs updated, relevant, and clean.
Update Signs with New Designs
Updating your business signs with modern designs is like giving your brand a fresh new look. When you revamp your signs—whether it’s an outdoor banner, sidewalk sign, or window graphic—you’re giving your business a chance to shine. From sidewalk signs to draw in foot traffic to hanging banners that act as a mini billboard – updating your signs is an opportunity to showcase what your brand has to offer or what specials you’re currently offering. Window graphics offer a creative way to showcase promotions, hours, or a peek at your menu. Updating the look for all your signage at one time will ensure brand continuity. Invest in signs that speak for themselves and help your business make a fresh, new impression!
How Can I Make My Signs Attractive?
The best way to attract more business is to tailor your signs to reflect the preferences of your ideal customer. Think about it—when you can see yourself represented in a product or service, you feel more comfortable purchasing. You want to know that a particular business can provide for your specific needs, and signs can say a lot. Generalized advertising never seems special, and can turn people away if they don’t feel a connection.
If your business is targeting an entire community, or a large area like the city of Tempe, focus your design on local customers. Instead of imitating trends, think of city slogans, popular local hobbies, and the various lifestyles of The Valley of the Sun.
For example, if you’re an outdoor brand catering to college students at ASU and young adults in their 20s, your signage should reflect your audience. Represent them in college colors, appeal to their interests and design preferences (familiar fonts), and solve their pain points.
How to Clean a Business Sign
First impressions matter—a good impression can stay with a person for years and turn them into a loyal customer. Another way to make your business more attractive is to keep your signs clean!
Outdoor Signs
To clean a large sign hanging outside your building, it’s important to prioritize safety first.If the sign is high up, use a sturdy ladder or scaffolding. Dust off any loose dirt, debris, or cobwebs before washing. Always ask someone to spot you if you’re on a ladder.
Step 1: Get a bucket of warm, soapy water and a sponge, scrub brush, or rag.
Step 2: Wipe down the sign with a rag and soapy water. For stubborn spots, use a soft-bristled brush.
Step 3: Rinse with a hose to remove any soap residue.
Step 4: Dry the sign with a squeegee or cloth.
Note: If your sign is made from high density polyurethane, you can clean it with a pressure washer.
Indoor Signs
To clean an indoor sign, first you need to determine the material the sign is made out of so you can choose an appropriate cleaning product. For hanging banner signs, it’s best to remove them from the wall or ceiling and place them on a flat surface before cleaning.
1: Remove dust using a can of forced air or a hair dryer to avoid scratching the surface.
2: Prepare a suitable cleaning solution that won’t harm your signage.
3: Fill a spray bottle with your solution and spritz your sign.
4: Wipe clean with a terry cloth—do not use paper towels, as they may leave scratches.
Note: If your sign is made from materials like wood, metal, acrylic, or plastic, make sure to use suitable cleaning products—see the chart below.
| Sign Material | Cleaning Solution |
| Metal | water + vinegar + squirt of dish soap + microfiber cloth |
| Acrylic | mild soapy water OR an acrylic-safe cleaning solution |
| Wood | lightly dampened cloth with plain water (wring thoroughly) |
| Plastic | water + vinegar + squirt of dish soap + microfiber cloth |
Update Your Signs at Mousegraphics in Tempe
Updating your business graphics goes far beyond aesthetics—it’s about making a lasting impression, staying relevant, and reinforcing your brand identity. When you’re ready for new signs, send your designs to Mousegraphics! We will make sure your new signs are the best they can be. Give us a call at 480-894-1992 today to discuss your options or to get a quote for your next order.
Images used under creative commons license. Featured photo by Cassidy James Blaede on Unsplash.