How to Choose the Right Outdoor Signage for Your Business

window graphics sign that says cocktails and beers

How to Choose the Right Outdoor Signage for Your Business

Well-designed outdoor signage can help your business get noticed and leave a lasting positive impression. From vinyl banners to window graphics, there are many types of eye-catching outdoor signs to choose from. Selecting the right one can significantly impact your brand’s visibility and bring more foot traffic into your establishment. Here are five options you should consider. 

Five Effective Types of Outdoor Business Signage

Versatile and cost-effective, vinyl banners are a popular choice for businesses looking to convey a bold message. They come in a variety of shapes, sizes, and styles, including retractable, rigid, and hanging. Whether hanging on the side of your business or standing outside your door, banners are the perfect way to advertise discounts or events, and an excellent way to enhance brand visibility

Turn your storefront windows into a canvas for creativity with versatile window graphics. These eye-catching decals not only enhance your storefront’s appearance, but also serve as an effective way to communicate essential information. You can display your hours with simple lettering, announce sales with large graphics, or add some privacy with a frosted glass effect. You can even add a festive flair during the holidays with temporary, repositionable static cling decals. 

If you’re in need of flexible signage that’s easy to set up, A-frame signs are the perfect choice. Also known as sandwich boards or sidewalk boards, A-frame signs are easily portable and can be strategically placed to attract foot traffic. They’re ideal for promoting daily specials and events, or simply for directing customers to your entrance.  

Strategically placed custom flags are sure to draw attention as they flutter in the wind. They’re often the first thing people see when approaching your business. Whether you go with a triangular, teardrop, feather, or a custom shape, flags are a versatile way to draw people to your storefront. 

Turn your vehicles into a fleet of mobile billboards by investing in vehicle graphics. You can transform an entire car or van with a full wrap, or add a touch of creativity with a simple magnetic door decal. No matter the type of graphic, vehicle signage helps your brand reach a broader audience.

Four Factors to Consider When Choosing Outdoor Signs

First you need to understand the specific demands of your location. Considering local regulations and weather conditions will help you choose signage that can withstand these factors. For instance, if your store window is in constant sunlight during the day, and you want your graphics to last over a year, they’ll likely need a laminate finish to resist fading. Or, if you frequently get high winds in your area, flags and hanging banners may not be the best idea.

You can ensure your signage remains visible both day and night by incorporating dedicated lighting. Or, if you choose window graphics, It’s also important to understand how indoor lighting will affect their appearance. If you want your decals to show up at night, make sure to choose solid vinyl. Perforated vinyl can become virtually transparent at night, when the light inside becomes brighter than the light outside. 

Don’t forget to consider the distance from which your signage needs to be seen. Always choose fonts, colors, and designs that are easy to read, so that your message will be effective from a distance. 

Finally, you need to select durable materials that will withstand outdoor elements like sun exposure and weather. Many types of outdoor signs are made of vinyl, such as window graphics and banners, because it is weather-resistant. Depending on the type of signs, laminates can be added to improve their durability and longevity. 

Durable Outdoor Signage Printing in Tempe

Investing in the right outdoor signage is a strategic move that can significantly impact the success of your business. Now that you know how to choose the right signage for your business, it’s time to start exploring your options. At Mousegraphics, we can print vinyl banners, window graphics, a-frame signs, flags, car wraps, and much more. Contact us today to request a quote. 

Images used under creative commons license – commercial use (3/8/2024). Photo by Old Youth on Unsplash