13 Jul How to Use Signs at a Farmers’ Market Booth
Every farmers market vendor needs signs.
Big signs like banners are an excellent way to attract attention from a distance so you can stand out in a crowd. And smaller signs are great for communicating information such as prices, specials, promotions, or unique selling points.
If you’re stumped about how to use signs at a farmer’s market, here are a few ideas to get you started.
Five Ways to Use Signs in Your Farmer’s Market Booth
Promotional Banners
Custom banners not only attract people from a distance, they also help establish your brand identity. A well-designed banner with your business name, logo, and slogan can create a welcoming feel, inviting shoppers into your booth. You can hang a large banner above your booth, along the bottom of your table, or have standing banners out front to draw people in. Make your taglines genuine to your farm and brand like, “Fresh from Our Fields” or “Locally Grown Goodness.”
Product Displays
You can place product displays and signs around your booth to promote the different types of goods you’re selling. Include the name of the item, price per unit or per pound, and any special information such as small-batch, organic, or pesticide-free. For example, if you sell raw honey, include a sign on your booth that explains its health benefits or tells a short story about your bees. Signs like these will help solidify the quality of your products and promote your brand.
Recipe Ideas
Inspire your customers with recipe ideas about how to use your products at home! You can make poster- or table-tent sized signs that include a QR code with a link to the recipe. You could also offer brochures about your products that include a recipe and provide important info about your business. For example, if you’re selling tomatoes, your sign could display a recipe for a tomato tart or a gazpacho. Just make sure you have permission to share the recipe, and always give credit to the chef.
Seasonal Items and Special Offers
Have a lot of kale you need to sell? Are the raspberries ripe and raring to go? Use signs to highlight seasonal specials or limited-time offers. For instance, if you have a bumper crop of asparagus, create a sign announcing a bulk discount for buying multiple bundles. Another good way to encourage impulse purchases is to have a two-for-one deal that only lasts until the end of the day.
Customer Testimonials
Do you have a loyal customer base? Do your regular shoppers rave about your produce? Consider printing their testimonials on signs and displaying them around your booth. Authentic testimonials can build trust and encourage new customers to try your products. Quotes from chefs, restaurant owners, and well-known figures in the community can have an even bigger influence.
Get Farmer’s Market Signs from Your Local Print Shop
Signage can guide shoppers into your booth and engage their interest without being pushy. You can also use signs to educate customers about your farming practices and product origins, fostering a sense of trust and connection that encourages repeat sales.
When you’re ready to print signs for your farmer’s market booth, contact Mousegraphics in Tempe. We will work with you to get every detail right. Our print professionals have experience working with a range of weather-proof materials that are perfect for farmers markets. Give us a call at (480) 894-1992 today to get started.
Photo by Dane Deaner on Unsplash on 6.24.2024 | used under the creative commons license for commercial use. (Cropped)