23 Jun Making the Most of Exhibition Displays and Stands
Exhibitions and trade shows provide excellent opportunities to introduce your business to new clients. However, when many businesses prepare for these events, they aren’t sure what makes a good exhibition stand. A good stand design will help your business outshine the competition. It can also create a memorable and insightful experience for your prospective clients.
As Arizona’s local digital print specialists, Mousegraphics is happy to help you make every exhibition a profitable experience. We have provided high-quality printed exhibition materials for over 30 years, and we’re proud to share our knowledge about what makes a trade show display stand out.
What Makes a Good Exhibition Stand?
There are many factors to consider when planning your display for an exhibition. You’ll need to maximize your space, create eye-catching graphics, and plan to include technology. You’ll also need to study your industry and incorporate its specific concerns into your display design.
1. Space Maximization
Good exhibition stands first need to focus on optimizing a limited space. Your stand should take advantage of both horizontal and vertical surfaces to create an impressive display. To accomplish this, you’ll need to plan ahead and get the exact measurements for your allotted exhibition space.
Next, you should eliminate any obstructions. Setting up displays around the sides of your space allows visitors to easily enter and walk through your exhibit. You should also keep meeting areas towards the back of your display. This will allow privacy for your clients and keep walkways clear for other visitors.
2. Graphic Design
Your display stand and printable surfaces are a blank canvas where you can share your story and mission. Use text concisely, and convey the most important information in large fonts. Use large graphics to capture the attention of passersby and draw them in and get a conversation going.
When planning your designs, you also need to be aware of how lighting at the event might affect them. Some types of lighting can make it challenging to discern what an image or piece of text is attempting to communicate. If possible, prepare additional lighting fixtures that can be included in your stand to make it more visible.
Finally, incorporating technology into your exhibition stand can enhance your visitors’ experience. QR codes on printed displays are becoming an increasingly popular way to provide information quickly. Smartphones and tablets can display more detailed information and help you cut down on clutter.
Product displays are often integral to proving your credibility. Showcasing new equipment and tools offers your clients a hands-on experience. You can also use virtual reality headsets to showcase your products and highlight key features in action. VR technology also offers a novel experience for visitors unfamiliar with your products.
Average Cost of an Exhibition Stand
The cost of exhibition stands and its associated displays and equipment can vary wildly. Exhibition teams should expect to spend about 50% of their exhibition budget on creating, transporting, and setting up their stands and displays. Planning ahead will help you get the most out of an exhibition or trade show make every dollar spent worth it.
Printing for an Exhibition Stand
When designing your exhibition stand, it’s critical to have printed materials that are perfect for the event. From business cards to banners and wall wraps to large format displays, we know what it takes to make a good exhibition stand. The team at Mousegraphics provides the best service and highest quality printed materials. Contact us today at (480) 470-7438 to schedule a consultation, or request a quote online.