27 Sep Benefits of Vehicle Wrap Advertising
Have you ever done a double-take at a car covered with vibrant, fun messaging or graphics? Professional car wrapping is a great way to help your business stand out from your competitors and leave a lasting impression on potential customers. There’s a wide range of impressive advantages car wrap advertising can offer, such as its affordability, its ability to reach a larger audience, and more. Continue reading to learn more about the potential benefits of car wrap advertising for your business.
What Is Car Wrap Advertising?
Vehicle wrap advertising is the process of applying a vinyl graphic sticker over your vehicle’s original paint job. Wrapping a vehicle transforms it into a mobile billboard for transit advertising. A vinyl wrap can also help to keep your car in excellent condition and maintain high resale value.
Five Benefits of Car Wrap Advertising
1. Affordability
Vinyl car wrap advertising is an extremely cost-effective way to advertise your business from anywhere on the road. While billboards and other outdoor advertisements require renting costly ad space for a limited amount of time, vinyl wraps are a one-time cost that can provide long-term benefits.
Vinyl wrapping a vehicle offers the same high quality results as an eye-catching paint job, but comes at a much lower price. With vehicle wrapping, you also have more design and finish options available. And with see-through vinyl, your design can even display premium graphics over the car windows without inhibiting the driver’s visibility.
2. Quick and Easy Installation
Paint jobs require several coats and a long time to dry. Vinyl wraps, on the other hand, are easy and quick when installed by a professional. Plus, they can be removed just as easily so you can end or update an ad campaign at your convenience.
3. Vehicle Protection
Car wrap advertising is a good way to promote your business without affecting the value of your vehicle. Vinyl wrapping does not damage your vehicle’s original paint job, even when you remove it. In fact, applying a vehicle wrap actually protects the paint underneath from the chips, scratches, and small dents of everyday driving.
4. Wider Advertising Reach
Vehicle wraps also offer a flexible way to advertise to audiences in different geographic locations. They are perfect for marketing to areas you may not be able to reach with stationary large-format advertisements like billboards. Vinyl wraps are also great for spreading brand awareness in your local market area, and they have the potential to reach a wider audience depending on how many cars you wrap and how far each of them drives.
5. Memorable Marketing
Displaying your logo and business name on a car will increase brand awareness. Bright graphics and easy-to-read text make your vehicle stand out on the road and make your message memorable to passing drivers and pedestrians. Potential customers typically respond well to vinyl car wraps because they grab attention without interrupting their daily routines.
You can make your car wrap advertising more effective and attention-grabbing by:
- Using bold colors
- Featuring short messages
- Adapting your design to the shape of your vehicle
- Taking into account how opening the doors and windows will affect the design
Vinyl Car and Object Wraps in Tempe, Arizona
Considering all the benefits that car wrap advertising offers, why not promote your business from the road? Mousegraphics in Tempe, Arizona, offers affordable custom car and object wrapping for any industry. We can wrap cars, garage doors, and more. Call (480) 470-7438 today to discuss which object wrap options will work best for you.
Images used under creative commons license – commercial use (9/27/2021). Photo by Igor Starkov from Pexels