6 Best Practices for a Successful Trade Show Presentation

trade show presentation - man presenting in front of slide show

6 Best Practices for a Successful Trade Show Presentation

Your trade show booth needs to be memorable in order to be successful. But just like delivering a winning sales pitch, designing your visual presentation takes practice and planning. We put together this list of best practices for trade show presentations so you can feel more confident in your exhibit and make your business shine at your next event. 

Six Trade Show Presentation Best Practices

1: Plan Ahead

As with any other aspect of a trade show exhibit, it’s essential to plan ahead. The earlier you begin working on your presentation, the more time you’ll have to refine it and rehearse it. Planning your presentation before you start designing your booth also ensures that you will have plenty of room for everything your presentation needs, such as audio equipment, tablets, and visual aids. 

2: Design a Stand-Out Booth

A one-of-a-kind display will draw more trade show attendees to your presentation. Start by finding out how much space you’ll have at the show, then start designing an attractive booth. You’ll need eye-level signage that can be read from far away, and consistent branding across all of your materials. 

It’s also important to keep your presentation plan in mind when designing your booth. If you have enough space, you might want to add a small stage or a presentation area with seating. And including a podium gives you a place to set your tablet or notes. You may also want to include visuals such as a slideshow, presentation board, or a banner stand to help make your exhibit more engaging for your audience. 

3: Rehearse Often

Winging your presentation can make you forget important information, fumble over words, or speak for longer than you planned. While your presentation doesn’t need to be a formal, tightly scripted speech, it’s still important to practice what you’ll say. Rehearsing your pitch will help you look and feel more relaxed when delivering it.  

4: Keep It Short and Meaningful

Trade show presentations should be no longer than seven to ten minutes, as attendees don’t want to spend all day at one booth. However, a short presentation can still be very effective. Keep your target audience in mind when writing your speech so that it’s both personal and relevant. And don’t forget to include how your business, services, or products can benefit your audience. 

5: Give Multiple Presentations

Another way you can ensure that your trade show presentation reaches more people is by delivering it multiple times throughout the day. Make sure to post a schedule on social media and at your booth, so people know when to visit. With multiple presentation times, people who want to see your presentation can plan their schedules accordingly. 

Relevant giveaways, with high perceived value at the end of each presentation never hurt, either. Make sure to promote them at the event to give attendees another reason to attend.

6: Promote on Social Media

Social media is a great way to highlight your presentation before a trade show, during the event and afterwards. For example, you can announce the time your next presentation will start, and post a few reminders for visitors to come check it out. 

You can also livestream your presentation or tweet live updates to reach a larger audience. Plus, uploading photos and videos from your presentation to your social media profiles will keep it fresh in the minds of those who saw it in person.  

Trade Show Materials in Tempe

From banner stands to podiums, we have everything you need to help your trade show presentation stand out. Mousegraphics has been producing high quality, eye-catching exhibition materials for over 30 years. Give us a call at 480-470-7438 to discuss our trade show printing services. 

Images used under creative commons license – commercial use (1/17/2023). Photo by Product School on Unsplash