20 Jun Why Every Small Business Needs Signs with QR Codes
Those little checkerboard-looking black and white squares can be quite useful. If you’ve never considered using them to promote your business, you should. Signs with QR codes are a great way to share information—they’re mobile-friendly and convenient for customers to use. Scans can also be trackable, so you can easily measure the results of a sales campaign. Here’s why you should be using QR codes in your business signs.
How Does a QR Code Work?
A “quick-response” code is a customized image with its own unique pattern of black and white squares. Any smartphone with a camera can quickly scan a QR code and tap the screen to open a link. There’s no need to worry about customers having to remember a URL or type it into their browser later. They can just scan, click, and open the link on the spot.
QR codes put your information at your customers’ fingertips and deliver instant results. They can scan a QR code while they browse your store, walk past your windows, use your products, or view your signs.
For example, restaurants and cafes often have tabletop signs with a QR code that links to their menu. And a winery might include a QR code on their labels, so that customers who buy a bottle can learn more about their wine.
How to Create a QR Code for Your Custom Signs
Creating a code is easy. All you have to do is find a QR code generator online. You can link to any website, whether it’s your social media profile, your mailing list, booking pages, or any page on your own website. Just enter the url that you want the code to pull up, and the program will produce a unique image for you to use.
There are many free QR code generators, but they may have limited features when it comes to the number of codes you can produce in a certain time frame or tracking ability. Paid QR code generators typically offer more options and more robust tracking data.
Why Use Business Signs with QR Codes?
QR codes are a great marketing tactic, because they are easily accessible and give your business another opportunity for engagement. It’s virtually effortless for someone to scan the code and get more information about your sales or special events. The QR code delivers your message directly.
The tracking capabilities of QR codes make it easy to analyze your marketing campaigns. They help you understand where your customers are coming from so you can tailor your offers, discounts, and promotions for greater engagement.
Because QR codes can be printed large or small, there are many places you can use them. For example, you can print them on window decals if you want to get more attention from people walking by, or on a point-of-sale sign to encourage customers to join your mailing list.
Smart Ways to Use QR Codes in Signs
QR codes are a great way to put important information right in front of your buyer or make it easy for them to take action. You can nurture leads by using QR codes with professional signage designs and a clear call to action, such as, “Scan for 10% Off!”
Since QR codes are so easy to set up and customize, business owners often find them as convenient as their customers do. Whether your goal is building a mailing list, driving sales, or promoting special events, custom signs with QR codes bring measurable results.
Here are just a few types of signs to consider:
- Brick and mortar shops can use window signs to promote sales or to share information about online shopping, store hours, or directions.
- Use them on event signs for registration links or to share event details like date, time, and ticket information.
- Restaurants, salons, and spas can use QR codes on menu boards, takeout menus, brochures, tabletop signs, and point-of-sale-signs.
- Promote special offers with a QR code that unveils promos or exclusive discounts.
Custom Business Signs in Tempe, Arizona
Your QR code won’t work if it’s printed incorrectly, so never trust the job to anyone but a professional. To get crisp QR images that work the way they should, always go to your local print shop.
At Mousegraphics, we can print any custom signs your business needs. You can rely on us for precision printing and signs that will attract more customers and make your shop more memorable.
Contact us to request a quote today!
Photo by Alba Lantigua on Unsplash used with permission under license for commercial use 06/16/2025.