13 Feb Why You Should Update Your Business Signs During Spring Cleaning
Out with the old, in with the new—with more people out and about, spring is the perfect time to get rid of outdated and worn-out signage, and replace it with fresh, new designs. Updating your signs will attract more attention and draw more customers in to your business. And if you’re planning on doing a round of spring cleaning, it’s the perfect time to update your business signs—here’s why.
Six Reasons Why You Should Update Your Business Signage in Spring
1: Make a Lasting First Impression
First impressions matter, and exterior signs like banners and window graphics are often the first interaction customers have with your brand. If your signs are tattered and faded, what does that say about your business? Refreshing your signage is an opportunity to ensure that it is clean, free of damage, and clearly visible. Fresh, updated signs are cleaner and more vibrant, making them easily stand out and leaving a lasting positive impression.
2: Refresh Your Image
Spring is a time for a fresh start, making it a great opportunity to kick off a new marketing campaign. Consumer preferences, design trends, and industry standards all evolve over time. For instance, bold color schemes and surrealist designs are increasingly popular trends for 2024. If you decide to update your color scheme or logo with newer, more relevant designs, you’ll also need to update your banners, decals, countertop displays, and outdoor signs.
3: Enhance Visibility
Clear and visible signage is essential for attracting foot traffic and helping people find your business. However, weather conditions, sun exposure, and general wear and tear take their toll. Faded or damaged signs can be difficult to read, causing potential customers to overlook your business. Spring is an ideal time to assess the visibility of your signage, and make improvements that will make it more noticeable.
4: Showcase Something New
If your business has introduced any new products, services, or features, your promotional signage should reflect these changes. Spring is an excellent time to showcase new updates or additions to your business. Temporary signage, like window graphics and sandwich boards, are a great way to promote your seasonal sales or new products to curious passersby and returning customers.
5: Build Brand Awareness
Consistency is crucial for building a strong and recognizable brand identity. If your business has undergone any rebranding efforts, such as a new logo, color scheme, or tagline, it’s important to update your signage accordingly. This consistency helps build trust with customers as well as increase brand recognition.
6: Prepare for New Window Graphics or Wall Decals
Spring cleaning is also a great time to prepare your walls or windows for fresh new graphics. Window vinyls are an eye-catching way to communicate promotions, business hours, or key messages to passersby. Wall decals can enhance the ambiance of your space and reinforce your brand identity. Before installing window graphics or wall decals, the surface should be completely free of dust and dirt to ensure the graphic lasts as long as possible.
Refresh Your Image with High Quality Signage from Mousegraphics
Updating your business graphics goes far beyond aesthetics—it’s about making a lasting impression, staying relevant, and reinforcing your brand identity. Sending your designs to Mousegraphics will ensure that your signs help you meet those goals. We’ve been printing high quality business signs for over 30 years. Give us a call at 480-470-7438 today to discuss our signage offerings or to request a quote.
Images used under creative commons license – commercial use (2/13/2024). Photo by Peter Burdon on Unsplash