28 Jan 4 Trade Show Booth Ideas to Attract More Visitors
Even with lower event attendance during the pandemic, trade shows and expos still give your business the opportunity to connect with a wider audience and generate new leads. Whether the event is in person, virtual, or hybrid, you won’t be the only exhibitor. So, what can you do to direct people your way? At Mousegraphics, we print a variety of trade show materials, so we know a few things about effective expo booth design. We’ve put together this list of creative trade show booth ideas to help you attract more visitors.
Attract Trade Show Visitors to Your Booth with These Four Ideas
1. Use Social Media
Many trade show attendees already know which booths they plan to visit before the day of the event, so it’s important to use social media as part of your event marketing strategy. Make announcements on all of your social media channels ahead of time to ensure your brand is fresh in attendees’ minds. You should also use or create a relevant hashtag so visitors can find and engage with your business online before and during the trade show.
It’s also a good idea to use social media during the event to share photos and videos featuring the activities, games, giveaways, promotional swag, and other incentives that your booth offers. Don’t forget to share a photo of what your booth looks like across your social media channels with a caption detailing where to find it, to help attract more visitors to your exhibit.
2. Create an Engaging Booth Design
Whether people see your booth on social media or in person, an engaging design will always encourage them to visit. An eye-catching trade show booth design includes:
- Colors that match your company’s branding
- Brief messaging in a font that’s easy to read
- High-quality images, including your logo
- Interactive elements like games, product demos, etc.
- Enough space for visitors to comfortably engage with your booth while social distancing
If your event is a hybrid of in-person and virtual elements, make sure your virtual booth is just as engaging as your physical booth. Just like your physical exhibit, your virtual booth should reflect your branding in color and tone. Make your online exhibit more appealing to virtual attendees with an easy-to-navigate design featuring plenty of high-quality photos and videos. You can also give in-person attendees the opportunity to interact with your booth online and find out more about your business by including a QR code on your physical display that directs people to your virtual booth.
3. Meet Attendees’ Needs
In-person trade show attendees typically spend most of the day on their feet. Offering a comfortable and socially distanced place to sit down at your booth shows visitors that you care about their needs. Trade show attendees will be more likely to interact with your business after feeling recharged, especially if they have your business to thank for their comfort.
Speaking of recharging, if your booth is positioned near an outlet, it’s also a good idea to set up a charging station where visitors can sit and use their phones. Providing a table where attendees can rest or charge their phones away from the crowds also gives potential leads a place to scan a QR code or add their email to your newsletter signup sheet. Don’t forget to follow up after a few days with any leads you acquire while your business is still fresh in their minds.
There may not always be space for socially distant seating or charging stations at an event, but you can meet visitors’ needs in a variety of other ways. For example, you can add cushioned flooring to your display, so visitors can stand comfortably while interacting with your staff. Implementing plexiglass dividers and having hand-sanitizer dispensers available also shows visitors that you care about their safety during the event.
4. Host Games and Contests
Interactive games, contests, and giveaways are all great attention grabbers to bring more visitors to your booth. If in-person attendees see other people having a great time at your booth, they’ll want to take a closer look and join the fun activities. Keep the activities safe and socially distant by hosting raffles online, offering space for attendees to spread out, and frequently wiping down surfaces.
Make sure to give prizes that offer value to the winner but also promote your business. For instance, prizes may include functional swag featuring your logo, a sample of one of your products, or a unique service.
Trade Show Displays and Printing in Tempe, Arizona
Start implementing your ideas to attract more visitors to your booth with an affordable, professional trade show display from Mousegraphics. We offer a wide range of portable trade show exhibit products, including retractable banners, lighting solutions, and more. Call (480) 470-7438 today to explore your display options.