04 Jul Get More Engagement at Trade Shows with Interactive Displays
With all the other competing exhibits at a trade show, making real connections may feel like an insurmountable challenge. You need high-impact visuals and memorable exhibits if you want to stand out from the crowd.
That’s why interactive displays are one of the best tools to have in your marketing arsenal. They can help you generate interest, spark engagement, and make a lasting impression. Here’s how to use interactive displays at your next trade show.
The Advantages of Interactive Trade Show Displays
At a trade show, in-person interactions matter more than anything. Active participation is far more memorable than passive listing or seeing, and interactive displays give trade show visitors an opportunity to “do” instead of just “be.”
Break the pattern of sensory overload by giving visitors a reason to stop at your booth and take a break. With interactive displays, your business comes off as tech-savvy and forward-thinking. They also help start conversations that allow you to make a great pitch and get people to stay longer at your booth.
What Types of Interactive Exhibits Are Best for Trade Shows?
Interactive display options come in many forms. From informative touch screens and hands-on activities, to social media campaigns and virtual reality, there’s bound to be at least one type of interactive display that will work for your business. Here are some ideas to get you started.
- Tablets and touch screens: Ideal for software and digital service demos and walk-throughs
- Hands-on activities: The epitome of “show don’t tell,” hands-on activities drive home your message in real time
- DIY: Let visitors build their own product while they explore its features
- Quizzes and games: Make learning fun while informing visitors of your products or services
- Social media challenges: Build engagement through participation, social proof, and online interactions
- AR/VR: Give visitors to your booth an immersive experience with virtual demonstrations
Strategies for Using Interactive Displays at a Trade Show
- For the best results, make sure your displays are in line with your goals. Do you want to build brand awareness, educate the public, generate leads, or expand your social footprint?
- Keep it simple. The more you can do to make your visitors enjoy the encounter, the easier it is to make a positive impression.
- Be willing to take a step back and let the display speak for itself, so your sales tactics don’t seem pushy.
- Emphasize human interaction and work on building positive relationships.
- Build on the conversations around your interactive displays to collect contact info, customer preferences, and other feedback.
Trade Show Printing in Tempe, AZ
You don’t need a big budget to pull off a great trade show display, but you do need to put quality first to make a good impression. If you want more people to stop by your booth and try your interactive displays, then you’ll need some eye-catching signs to get their attention.
Think creatively about what sets your business apart and how you can communicate that message visually. Then, bring your designs to Mousegraphics in Tempe. We can equip you with everything you need for a successful trade show: banners, tablecloths, backlit signs, tabletop displays, pop-up displays, brochures, business cards, and more!
Our team of experienced printing techs is ready to help you get ready for your next exhibit. Contact us today to request a quote for custom trade show printing.
Photo by HIVAN ARVIZU @soyhivan on Unsplash used with permission under license for commercial use 07/04/2025.