11 Jan How Often Should You Update the Window Signs at your Business?
Vinyl window graphics are easy to install and remove, so you can update them as often as you like. It’s easy to know when to change out seasonal graphics, but how often should you update your long-term decals? There are several factors that can mean you need an update sooner rather than later. Let’s take a look at how long vinyl window signs are meant to last, and when it’s a good time to change them.
How Long Do Vinyl Window Decals Last?
Vinyl window decals can last up to seven years. As long as you keep them clean, and they don’t get a lot of direct sunlight, they’ll look great for a long time. But if you want a vinyl graphic to last longer than a year, it’s important to get it laminated to protect it from wear and tear. Some types of laminate are even graffiti-resistant.
When Should You Update Your Signage?
1: The Sign Is Damaged
One obvious clue that it’s time to update your signage is whenever there’s visible damage. A worn-down sign is difficult to read, which defeats its purpose. Damaged signs also reflect negatively on your business—a run-down appearance suggests low-quality products and services.
Vinyl graphics are subject to fading over time, and if they aren’t installed correctly, they can form bubbles that make them more vulnerable to wear. Cleaning your window decal incorrectly can also cause scratches and tears. Use only a soft microfiber cloth, mild soap, and water to clean vinyl signs, and get them installed professionally if you want them to last.
2: The Information Is Inaccurate
Of course, you’re going to check that any new signage has accurate information before you install it. But as your business grows, changes come along—you might need to update your signage with a new phone number, web address, prices, social media handle, etc. It’s important to update your signage as soon as possible to avoid confusion as well as missed conversions.
3: The Design Is Outdated
Graphic design trends come and go, sometimes rather quickly. So if your window graphic marketing is outdated, you should give it a refresh to show your customers that you understand their current needs. Designs can also look outdated and out of place if you rebrand your business without updating your signage. Keeping your window signage up-to-date gives you a leg up over competitors that are still using last year’s fonts and color schemes.
4: The Design Is Too Cluttered
Even when they’re accurate and follow current trends, some window graphics still need a redesign. A cluttered sign with too much information, too many graphics, or an intricate font can be challenging to read. Vinyl window graphics should always be easy to read at a glance, so passersby can make a quick decision about coming in or giving you a call.
5: It Isn’t Attracting More Customers
Good window signage should definitely attract more customers to your business. And although your window graphics may be effective at first, over time they will attract fewer customers because they’re outdated. Window graphics also fail to attract customers if they have a poor design. You may need a larger graphic, more eye-catching colors, a simpler font, or more engaging images.
Vinyl Window Graphics in Tempe, Arizona
When it comes time to update your vinyl window decals, Mousegraphics can help. We print a wide variety of high-quality window graphics, including lettering, see-through, opaque, and etched glass decals. Give us a call at 480-470-7438 today to discuss your window sign needs.