29 Aug How to Repurpose Your Exhibition Stand
There’s no need to throw out your exhibition stand! Whether you’re done with trade shows for good or simply don’t know what to do with your stand until the next show, there are plenty of ways to sustainably repurpose trade show booths. Repurposing will save you money and help save the environment, even if you don’t start out with a sustainable design.
At Mousegraphics, we offer a wide range of exhibition stand products that can easily be reused in multiple ways. Here are some creative ideas on how you can repurpose an exhibition stand.
Four Ways to Repurpose Your Exhibition Stand
1: Update Old Graphics
One easy and sustainable way to refresh an old trade show booth is to update the graphics on your stands, banners, and other displays. When you invest in magnetic or tension fabric signage, it’s extremely easy and cost-effective to change out the graphics. New colors and designs can help transform your booth on a budget. This is an especially great solution if you can’t physically change your stand by rearranging different elements of the overall display.
2: Invest in New Accessories Instead of a Whole New Display
Instead of starting from scratch the next time you need a new exhibition stand, try adding to your current one. For example, you could introduce a new hanging sign, brochure holders, extra banner stands, countertop displays, or other simple but effective elements to your display. You can also easily add hand sanitizer stands and shields to adapt your current display to the trade show changes that followed the Covid-19 pandemic.
3: Use the Stand for Training New Sales Representatives
If you plan to continue representing your business at trade shows and other networking events, setting up your current stand at the office in between events can help with training. Set aside a training day where new sales team members can get to know the exhibit inside and out and learn how to effectively maximize the space. It can also be a good refresher for current sales representatives who may not have worked a trade show in a while.
4: Reuse Individual Elements of Your Stand in New Ways
When it comes to repurposing, you don’t have to reuse the entire display when you’re done with it. Using your exhibition materials in new ways is a cost-effective and sustainable way to promote your business and increase brand awareness. For instance, you can use your banner walls and stands in retail window displays. You can use drop-in frames to aid sales meetings or presentations. Or, add countertop displays to reception desks and checkout counters.
Trade Show Displays in Tempe
If you want to add new products and graphics to your exhibition stand that you can repurpose later on, Mousegraphics in Tempe can help. We can print your graphics on a wide range of exhibition display materials, and we also offer the exhibition hardware and lighting you need to assemble an exceptional display. Call (480) 470-7438 today to discuss your project and get a quote.
Images used under creative commons license – commercial use( 8/29/2022). Photo by britt gaiser on Unsplash