18 Jun How to Use Point-of-Sale Graphics in a Retail Store
Point-of-sale graphics are an easy way to boost your in-store sales. Prime placement puts your message where your customers are already looking. And tight messaging drives home what’s special about your products or services. Professionally printed point-of-sale graphics put a shine on the complete package, enhancing their appeal.
Unlock the potential of point-of-sale graphics for your retail store! These placement tips and design ideas will help you drive more sales.
Point-of-Sale Graphics Can Help You Drive More Sales
Point-of-sale (POS) graphics are a great way to enhance the customer experience and support your team by directly encouraging customers’ purchases, upselling, and promoting seasonal deals. Strategically placed signs like shelf-talkers, floor decals, and banners attract buyers’ attention at key moments and reinforce your brand’s appeal.
3 Types of Signs That Work Well for Retail Stores
- Large-format signs like posters, banners, window vinyls, and floor graphics are great for welcoming customers into your store.
- Shelf-talkers sit exactly where your products are, driving home their features and benefits.
- Countertop signs at checkout alert customers to special offers or loyalty program perks.
Design Tips for Retail Signs
- Write a message that is brief and clear.
- Include a compelling call to action.
- Align your designs with your brand identity.
Point-of-sale signs let your customers know what you want them to do, and remind them why they love your brand.
Where to Place Point-of-Sale Graphics in a Retail Store
The key to making more sales is choosing the right placement for your signs. First of all, you should prioritize sign placement in areas with strong foot traffic and high visibility.
- Aim for eye-level so customers notice them as they walk by.
- Pay attention to where your customers linger.
- Take advantage of time spent waiting at checkout.
Each of these locations offers you a chance to communicate with your buyers.
Cover All Your Bases
While each store has its own unique possibilities for sign placement, there are several key locations where any shop can use point-of-sale signs.
- Checkout counters
- Product shelves
- End caps
- Entrances to store aisles
- Product demo displays
Place signs in these areas to see how your customers respond.
Test Different Placements to See What Works Best
If you’re new to rolling out POS graphics, be open to testing sign placement and measuring the results.
- Mix up sign styles and placement to keep your retail landscape fresh.
- Experiment and see which sign locations deliver the most reliable response.
- Don’t be afraid to move your signs based on where your customers are most likely to see them.
- Be responsive and relocate your POS graphics with product moves.
Point-of-Sale Graphics for Retail Stores
The beauty of point-of-sale graphics is that they deliver your message to customers who are already interested in buying. When your sales team makes the upsell pitch, your customers will already be considering your offers.
For example, POS signs like shelf-talkers are easy to customize for any kind of promotion you’re launching. You can use them to announce new products, limited time offers, discounts, or special events.
To make the most of your POS graphics, start with what you want to communicate to your customers. Build a message that motivates them to act. Then, reach out to a local print shop that can bring your vision into reality.
Custom Sign Printing in Tempe, Arizona
Expand your sales strategy with point-of-sale graphics! Well-made signs reinforce brand recognition and build trust. Professional printing ensures a consistent and polished look that reinforces your reputation as a high-end retailer.
The print shop pros at Mousegraphics can make sure your colors always pop and help you choose the right materials to provoke visual interest. We can also make sure your brand colors are consistent across all types of media.
Our years of experience in delivering quality signs and immaculate printing can’t be beaten. We use only premium inks and industry-leading printing technology, so your signs will always stand out. Contact us to request a quote today!
Photo by Cottonbro Studio on Pexels used with permission under Pexels license for commercial use 05/09/2025.