14 Sep Why Local Businesses Need Print Marketing
Even with the growth of online marketing, there’s still no mistaking the power of print. Small businesses can capitalize on making personal connections using a few select print materials. From custom signs to postcards and flyers, advertising in print helps widen your community presence and builds brand recognition.
If you’ve ever come across a takeout menu in your junk drawer and felt inclined to place an order, you understand the power of print marketing. Printed materials offer real, tangible connections. Unlike digital ads or emails that can be quickly scrolled past or deleted and forgotten, physical objects like business cards, takeout menus, and coupons can be kept as a reminder.
How to Promote Your Small Business with Print Marketing
Print marketing is one of the best ways to send more foot traffic into your store. For instance, you can plan direct mail campaigns that reward in-person shopping with special offers, free gifts, or coupons. These promised rewards motivate shoppers to visit your shop, and the mailer serves as a physical reminder that a sale is coming up.
There’s no reason to keep your print and digital marketing efforts separate, either. By including QR codes and social media handles in your print marketing, you can expand your reach and grow your following online.
Here are a few ideas for using QR codes in your print marketing:
- Use postcards and posters to advertise exclusive first looks at seasonal items, and include a QR code that lets them sign up for notifications.
- Use direct mailers to announce your business’ service coverage to new neighborhoods and allow online booking via QR codes.
- Use window signs to promote upcoming events and include QR codes for ticket purchases or registration.
How Your Local Print Shop Can Help You Succeed
Partnering with another local business is one of the best ways to drive success. Here’s a list of the advantages you can expect from a local print shop.
- At a local print shop, customer satisfaction always comes first. They’re committed to exceeding your expectations through quick turnaround, professional service, and consistent results.
- You’re supporting another small business. As a fellow small business, your local print shop owner knows exactly how important it is to build a solid reputation in the community.
- You get the benefit of professional expertise and first-hand knowledge of your local market.
- Your investment in professional print marketing materials reinforces your credibility and trustworthiness with customers. They can build lasting relationships, unlike with online vendors that pop up and disappear just as quickly.
- You get far more options for customization, paper choices, finishes, and inks than you do with online vendors.
- In-person service allows you to see and touch the varieties of paper available to you, so you get more control over what the finished product looks like.
Custom Printing for Small Businesses in Tempe
When you want to make a lasting impression on local customers, print marketing can help your business stand out. Plus, partnering with a trusted local print shop backs up your marketing strategy with reliable service and high-quality printing.
If you’re ready to expand your reach with print marketing, contact Mousegraphics to request a quote today.
Photo by Hailey Tong on Unsplash, used with permission under the creative commons license for commercial use 9/20/2025.