13 Jul The Role of Print in a Digital World (And Why Print Still Matters)
Now that digital marketing is so widespread, it’s easy to think that advertising in print is a thing of the past. But don’t make that mistake! Print still matters. If you own a small business, print marketing can help you reach more customers and fill the gaps that digital marketing misses. Here’s how to use print marketing to your advantage—even in a digital world.
Why Print Still Matters
In a digital age where visual overwhelm is common and images are fleeting, print has real staying power. Physical objects like business cards, postcards, brochures, and flyers give your customers a tangible, memorable reminder.
For example, a magnet on the fridge will leave a far more lasting impression than a Facebook ad. And even if your takeout menu ends up in someone’s kitchen drawer, it will still be there when they don’t feel like cooking.
Print marketing also helps you target local buyers who are already interested in your products or services. For instance, loyalty cards and point-of-sale signs help you keep your regular customers coming back. And small-volume postcard mailings help you target specific neighborhoods.
Integrating Print with Your Digital Marketing Strategy
Sales statistics prove that print still works, so it’s important not to leave it out of your marketing strategy. While digital ads offer speed and global reach, print garners a higher level of trust and helps you make authentic connections. Online ads are fleeting, but putting a print in your customer’s hands leaves a lasting impression.
It’s tough to stand out amongst the barrage of banner ads and pop-ups that saturate every website and social media platform. Print offers a reliable way for small businesses to filter out some of the noise. Cross-promotion also helps you build brand recognition. While digital ads give you higher visibility, printed materials reinforce your message.
Here are some ideas for integrating your print and digital marketing strategies:
- Add QR codes to posters announcing new products or events
- Print postcards with a discount code for online orders
- Add social media icons (and your @) to printed signs and banners
- Use flyers to announce social media giveaways
Get Your Marketing Materials Printed Locally in Tempe
When it comes to marketing materials, you want them to be memorable and long-lasting. At Mousegraphics we can print postcard mailers, takeout menus, loyalty cards, brochures, posters, window decals, and more. Our well-stocked shop offers a wide range of papers and finishing options to reflect your message and appeal to your buyers.
Choosing high-quality printed marketing materials gives you a chance to emphasize your brand’s credibility and professionalism. That’s why our team is committed to delivering outstanding results for every job we take on.
Contact us to request a free quote today!
Photo by Erika Giraud on Unsplash used with permission under license for commercial use 07/13/2025.