Why Good Signage Is Important for Your Business

importance of signage

Why Good Signage Is Important for Your Business

No matter what type of business you own, effective signage is essential to your success. Signs attract customers to your business, advertise your products and prices, help guide guests through your building, and more. At Mousegraphics, we can print high quality signs that will help you run a successful business. Read on to learn more about the importance of signage and how designing effective signs can help boost your profitability. 

The Importance of Signage: Four Ways Signs Help Businesses

1: Signage Increases Brand Awareness

Brand awareness refers to how familiar people are with your business. Consistent branding establishes an identity that tells potential customers what to expect from your business. Implementing consistent signage inside and outside of your business makes your brand more recognizable. People are more likely to do business with familiar brands, so it’s important to utilize your print and digital advertising materials to increase brand awareness. 

2: It Reflects the Quality of Your Business

No matter how good your products and services are, people interpret low-quality signs as representing a low-quality business. According to a survey from FedEx, 68% of consumers believe that the quality of a business’s signs reflects the quality of its products and services. Investing in creative, easy-to-read, high-quality signs will attract more customers to your business and help you stand out from the competition. 

3: Signage Improves Communication

Another important reason why signs are important is that they are an effective tool for communicating with your customers. From announcing sales and specials to organizing sections of a store, clear and abundant signage can make it easier for your customers to navigate your business. 

Window graphics and A-frame signs are the perfect ways to communicate with passersby and lure them in. Once inside, floor graphics and menu boards help communicate your offerings and guide customers through the building. 

No matter what type of signage you use, your signs should be easy to read and list all the most necessary information. For instance, a sign communicating a sale should be easily readable from a distance and clearly state the duration of the sale. Clear communication with customers improves customer satisfaction, leading to more sales and a better reputation. 

4: It Boosts Sales

Well-placed and well-designed signage can directly influence your sales. In a retail store, for instance, signs at the checkout counter can lead customers to make additional purchases before they go. Eye-catching signage draws attention to new products and influences impulse buys, which are the purchases customers didn’t set out to make when they arrived. 

However, this advantage doesn’t just apply to retail store signage. Restaurants, for example, can also benefit from signs on the tables that announce upcoming events, happy hour discounts, and other specials. By increasing the visibility and desirability of your products, food, services, etc., you can influence more sales. 

Sign Printing in Tempe, Arizona

At Mousegraphics, we understand the importance of high quality signage for small businesses. We’ve been offering a wide range of printing services to Arizona business owners for over 30 years. A-frame signs, floor and window graphics, banners, and counter displays are just a few of the custom sign printing services we offer. Give us a call at 480-894-1992 today to get a quote. 

Images used under creative commons license – commercial use (6/28/2022). Photo by Daniel Hooper on Unsplash