10 Jun How to Build Brand Recognition with Custom Printing Services
Whether it’s your coffee or your computers, you’re probably loyal to a particular brand. You instantly recognize their logo, font style, and colors, and it fosters an emotional connection. If you want to build the same kind of loyalty and recognition for your brand, custom printing services can help. From signs and banners to packaging and displays, the more opportunities you take to display your brand, the more recognizable it will be.
The Basics of Brand Design
When it comes to building brand recognition, the best place to start is with the basics. Your logo, brand colors, and font styles are the three most essential components of building a recognizable brand. When you employ these visual features consistently, people begin to associate them with your business.
If you don’t have these pieces in place yet, now is a great time to work with a professional graphic designer. It’s the best way to make sure all your visual choices support your brand’s voice and work well together. The more effective your brand’s look is, the more memorable it will be. As soon as someone spots your logo, they should associate the font style, colors, and vibe with your business.
The great news about creating a cohesive design is that once you’ve finalized your choices, you don’t need to do it again. In fact, keeping your branding consistent helps customers associate that design with your company. Whether it’s printed on a baseball cap or the avatar for your Facebook page, your logo should always look the same.
Custom Printing Makes It Easy to Recognize Your Brand
Print marketing goes far beyond business cards and mailers. With signs, displays, window graphics, banners, and more, custom printing offers endless opportunities to advertise your brand.
Outdoor Signs: Make your brand easy to recognize, even from a distance
Banners and Tablecloths: Great for farmers markets, trade shows, and festivals
Standing Displays and POS Displays: Great for retail stores and pop-up shops
Window Graphics: Advertise seasonal sales in areas with high foot traffic
A-Frame Signs: Great for restaurants, cafes, and food trucks
Choose Print Materials That Reflect Your Brand
Whatever your brand identity is—friendly, authoritative, sophisticated, eco-friendly—your printed materials should match it. This means taking note of the sentiments behind elements like paper and ink choices, especially for handheld items like business cards.
For example, a luxury spa would use premium paper and inks to send the message that they offer upscale services. And an heirloom seed company would choose recycled paper and biodegradable inks to show that they care about the environment.
Custom Printing Services in Tempe, Arizona
Looking for more opportunities to build brand awareness? Bring your designs to Mousegraphics for custom signs, banners, displays, window graphics and more! Our premium printing services will help your brand make a good impression. Contact us today to request a quote for custom printing in Tempe.
Photo by pmv chamara on Unsplash used with permission under license for commercial use 06/10/2025.