Trade shows are one of the best opportunities for your business to connect with new clients, and if you want to make a good impression, your printed trade show materials need to be on point. Making a memorable visual impact requires thoughtful planning and preparation....
Trade shows offer many opportunities and potential benefits for your business. At a trade show, you can meet fellow leaders in your industry, showcase your products to potential partners, and develop new business connections in an organic environment. Understanding the benefits of trade shows and how...
Many companies ask why white space is important to graphic design. If you’re not familiar with marketing, it may feel as though you’re underutilizing available space when you leave it blank. However, it serves several functions when establishing your unique identity as a business. The...
Setting up a booth at a trade show is an exciting opportunity to grow your business. However, if you’re new to trade show planning, you may be feeling a bit overwhelmed—especially with all of the recent changes exhibitors have had to make to adjust to...
Even with lower event attendance during the pandemic, trade shows and expos still give your business the opportunity to connect with a wider audience and generate new leads. Whether the event is in person, virtual, or hybrid, you won’t be the only exhibitor. So, what...
Graphic design is a key aspect of any marketing strategy. How you design your marketing materials influences how potential customers will perceive your brand and often whether or not they will choose your business over the competition. At Mousegraphics print shop, we understand the importance...
Digital and print marketing campaigns are effective advertising methods that help bring more attention and more customers to your business. If you really want to get the most out of your marketing efforts, you should use a combination of digital and print materials to reach...
Improving brand awareness makes your business more recognizable and more trustworthy. Although there are many modern ways to spread brand awareness (like a strong social media presence or gifting swag) there is one classic method that is still very successful: print advertising. At Mousegraphics, we...
When designing a project on a computer, it’s important to know when to choose raster vs. vector images or graphics. The type you choose will determine how well you can resize and print your design. At Mousegraphics, we want to help ensure your prints look...
When you’re designing a trade show booth, it’s important to think about the portability of your equipment. Retractable banners are a lightweight booth display element that is easy to transport and quick to set up. At Mousegraphics, we offer several lines of retractable banner stands...