For designers and marketers, it’s crucial to understand the differences between RGB and CMYK color modes. Different color modes provide better quality for various projects in graphic design. Knowing whether you should use CMYK or RGB for printing makes all the difference in getting the...
Custom door and wall wraps offer an opportunity to create a wonderful, unique atmosphere for your business. These vinyl-printed designs can display key information for customers and frame the identity that you wish to have as a brand. For modern entrepreneurs, custom interior and exterior...
Trade shows are one of the best opportunities for your business to connect with new clients, and if you want to make a good impression, your printed trade show materials need to be on point. Making a memorable visual impact requires thoughtful planning and preparation....
Trade shows offer many opportunities and potential benefits for your business. At a trade show, you can meet fellow leaders in your industry, showcase your products to potential partners, and develop new business connections in an organic environment. Understanding the benefits of trade shows and how...
Many companies ask why white space is important to graphic design. If you’re not familiar with marketing, it may feel as though you’re underutilizing available space when you leave it blank. However, it serves several functions when establishing your unique identity as a business. The...
Setting up a booth at a trade show is an exciting opportunity to grow your business. However, if you’re new to trade show planning, you may be feeling a bit overwhelmed—especially with all of the recent changes exhibitors have had to make to adjust to...
Even with lower event attendance during the pandemic, trade shows and expos still give your business the opportunity to connect with a wider audience and generate new leads. Whether the event is in person, virtual, or hybrid, you won’t be the only exhibitor. So, what...
Graphic design is a key aspect of any marketing strategy. How you design your marketing materials influences how potential customers will perceive your brand and often whether or not they will choose your business over the competition. At Mousegraphics print shop, we understand the importance...
In such a digital world, it's easy to overlook the power of print marketing. However, combining your print and digital marketing efforts can provide a wide range of advantages. From wider reach to increased brand awareness to more calls to action, there are many ways...
Improving brand awareness makes your business more recognizable and more trustworthy. Although there are many modern ways to spread brand awareness (like a strong social media presence or gifting swag) there is one classic method that is still very successful: print advertising. At Mousegraphics, we...